Published on Parking Industry Insights

Author: Ashley Jordison, General Manager, Precise ParkLink

Effective parking signage is vital in creating a safe, organized, and user-friendly experience for drivers across Canada. With the 2025 updates to signage requirements, there’s an emphasis on accessibility, digital integration, and clear guidance. Parking facility owners and managers can ensure compliance, enhance driver experiences, and support community safety by adhering to these standards

Below are several key elements your parking signage must include in 2025.

1.  Clear Instructions

   Using simple, straightforward language is essential to prevent confusion. Signage should communicate wayfinding directions, rates, payment options, and specific guidelines effectively, ensuring drivers understand at a glance.

2. Essential Information

   Displaying facility hours, parking rates, payment methods, and parking levels prominently is required. In 2025, digital signage will be more prevalent, allowing real-time updates and adjustments as needed, particularly in dynamic pricing models.

3. Parking Rules and Regulations

   Restrictions, such as no-parking zones, time-limited parking, and reserved spaces for tenants or electric vehicles (EVs), should be clearly marked. Adhering to these requirements ensures proper space usage and minimizes unauthorized parking, enhancing user compliance and security.

4. Safety Information

   Safety-focused signage, including speed limits, pedestrian crossings, emergency exits, and designated walkways, contributes to a safe environment for drivers in high-traffic areas, ensuring clear communication during emergencies.

5. Accessible Compliance

   Following regional accessibility standards, such as the , is critical. Parking signage must include high-contrast lettering, standardized symbols, and appropriate height placement for clear visibility, particularly for accessible parking spaces and facility entrances.

Specialized Signage for Specific Parking Needs

Different parking situations demand specialized signage to ensure that drivers find the right information for their specific needs. From electric vehicle stations to temporary event signage these additions support a range of scenarios in modern parking facilities.

1.  EV Charging Spaces

   With the growth in electric vehicles, dedicated EV signage is mandatory, including details on power availability, charging limits, and any time-based parking restrictions. This signage should ensure spaces are reserved solely for EVs.

2. Temporary and Event-Specific Signage

   Temporary signs for special events or seasonal adjustments, like snow removal areas or construction detours, are essential for maintaining clean driver guidance during changes in usual parking layouts. Event-based signage helps drivers adjust to temporary conditions with ease.

3. Directional and Wayfinding Signage

   Effective wayfinding should be placed throughout parking facilities, including guidance for entrances, exits, specific zones, and floor levels in multi-storey parkades. Real-time stall counters for visitors, employees, and other designated spaces help drivers locate parking faster, reducing congestion.

 Emerging Trends in Parking Signage

Advances in technology are transforming parking signage, allowing for greater adaptability and real-time communication. In 2025, emerging trends like digital signage and smart system are setting new standards for effective parking management.

1.  Digital Signage

   Digital signage allows real-time updates for parking availability, pricing adjustments, and special instructions, making it a valuable addition in 2025. This technology not only improves user experiences but also gives facility managers more flexibility in providing accurate information.

2. Smart Signage and IoT Integration

   Smart signage equipped with Internet of Things (IoT) sensors can track real-time data, such as occupancy levels and the availability of EV charging stations. This integration offers enhanced convenience and efficiency, allowing drivers to make informed parking decisions before entering the lot.

The updates to Canada’s parking signage requirements in 2025 emphasize safety, accessibility, and smart integrations. By incorporating these standards, parking facilities can better meet driver needs, support accessibility, and embrace sustainable practices. Reviewing and upgrading signage can position facilities as leaders in parking management, ensuring compliance and creating a seamless experience for all drivers.

At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

References

Guidance in reach. The Canadian Parking Association. (n.d.-b).

ParkLink, P. (2023a, December 15). 6 signage essentials for a well-managed parking facility. Parking Industry.
Precise ParkLink | Parking Management Services. (2024c, February 23). How signage can help you meet basic facility requirements - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. /news/how-signage-can-help-you-meet-basic-facility-requirements

Published on Parking Industry Insights

Author: Valérie Charlebois, Regional Sales Manager, Precise ParkLink

Parking signage is crucial in guiding drivers, ensuring safety, and maintaining order in parking facilities. Creating effective parking signage involves multiple steps, from understanding the regulations to ensuring the design aligns with the facility’s branding.

Here’s a look at the six key stages involved in creating parking signage:

1. Understanding Regulations and Compliance

In Canada, parking signage must meet specific regulatory requirements set out by provincial authorities, municipalities, and the These rules ensure uniformity and compliance across public and private parking facilities. Each province may have its own guidelines, but key aspects apply nationwide.

Key considerations:

• Accessibility Requirements: Parking signs must comply with the or relevant provincial standards, ensuring accessible parking is clearly marked.

• Bilingual Signage: In bilingual provinces such as Quebec, signage must be in both French and English.

• Local Bylaws: Municipal bylaws dictate regulations for time-limited parking, permit zones, and fines, ensuring signs reflect accurate enforcement details.

2. Site Evaluation and Needs Assessment

Evaluating the parking facility is crucial in determining the number, type, and placement of signs. This includes analyzing traffic patterns, identifying areas with high pedestrian activity, and considering the facility’s specific requirements.

Key considerations:

• Traffic Flow: Identify high-traffic areas, including entrances, exits, and intersections, to optimize sign placement.

• Pedestrian Safety: Pinpoint locations where pedestrian crossing occurs to ensure warning and direction signs are visible.

• Vehicle Types: Consider designating parking for electric vehicles (EVs), delivery trucks, or oversized vehicles, requiring specific signage.

3. Signage Design

The design of parking signage in Canada must be straightforward, easy to understand, and adhere to provincial or municipal guidelines. Beyond legal compliance, signage should align with the parking facility's branding while remaining visible and legible in different weather conditions.

Key considerations:

• Essential Information: Ensure the signage displays key facility details like hours of operation, parking rates, payment options, and available parking levels.

• High Visibility: Choose colours and fonts that offer maximum contrast, such as black-on-white or yellow-on-black, to maintain visibility in snow or low-light conditions.

• Use of Symbols: universal symbols, like the wheelchair icon for accessible parking or the “P” symbol for parking, should be used to enhance comprehension.

4. Material Selection

Parking signage in Canada must be durable and weather-resistant due to the country’s diverse climate, which includes harsh winters and varying temperatures. Material selection plays a critical role in ensuring that signs remain functional and legible throughout the year.

Key considerations:

• Durable Materials: Aluminum is a common choice for outdoor signs due to its resilience against rust, cold temperatures, and snow.

• Reflective Coating: Reflective materials are essential to ensure visibility at night and in inclement weather, such as snowstorms or rain.

• Weatherproofing: Signs should be resistant to extreme cold, snow, and moisture, particularly in regions prone to harsh winter conditions.

5. Production and Fabrication

The fabrication process involves the actual production of the signage, ensuring that it meets both aesthetic and regulatory standards. Signage should be durable enough to withstand environmental stressors while maintaining the clarity of its design and text.

Key considerations:

• Printing Methods: Screen printing and digital printing are popular choices for large-scale production. UV-resistant inks help prevent fading due to sunlight exposure.

• Customization: Facility-specific logos, colours, or icons may be incorporated into the design for branding consistency.

6.  Installation

Proper installation ensures that parking signage is clearly visible and compliant with local bylaws. In Canada, weather conditions must be factored into the placement and height of signs.

Key considerations:

• Mounting Heights: Signs should be installed at a height where they remain visible above snowbanks during winter

• Snow and Ice Resistance: Secure installation is critical to ensure signs remain intact and upright, even during storms or heavy snowfall.

• Compliance with Local Codes: Each province or municipality may have specific requirements for the placement of signs, such as minimum distances from intersections or pedestrian zones. 

Effective parking signage in Canada requires a deep understanding of both local and national regulations, as well as practical considerations like visibility in various weather conditions. By following a structured process, the parking facility manager or owner can ensure their signage is clear, durable, and legally enforceable. Whether dealing with bilingual requirements or the unique challenges of weather, well-planned signage is key to creating an organized and efficient parking environment.

At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

References

9 essential tips for effective parking facility signage. OperationsCommander. (2023, December 23).

Parking Industry. (2023, December 15). 6 signage essentials for a well-managed parking facility. Parking Industry.

Precise ParkLink | Parking Management Services. (2024a, February 23). 5 reasons why you should install parking signage at your facility - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. /news/5-reasons-why-you-should-install-parking-signage-at-your-facility

Published on Parking Industry Insights

Author: Heath Tse, Manager Signs and Graphic Production

Parking signage plays a critical role in managing parking operations efficiently and enhancing the overall user experience. Clear, well-placed signage not only helps drivers navigate parking lots and garages but also contributes to safety, compliance, and revenue optimization.

In this article, we will explore various types of parking signage and discuss how each can benefit your facility.

1.Guiding Drivers with Directional Signage

Directional signage guides drivers through your parking facility and helps them find entrances, exits, parking zones, and specific destinations such as accessible parking or electric vehicle (EV) charging stations. Well-designed directional signage prevents traffic congestion and reduces the chance of accidents, ensuring smooth movement within your facility. Digital signage can be used for real-time updates on parking space availability, redirecting drivers to open spots quickly.

2.Enforcing Parking Rules with Regulatory Signage

Regulatory signs communicate essential rules that must be followed within the parking facility, such as speed limits, parking restrictions, and no-entry zones. These signs help ensure that drivers comply with facility regulations, promoting safety and preventing unauthorized parking. Consider utilizing more durable, reflective materials to ensure high visibility day and night.

3.Providing Essential Information Through Signage

Informational signage provides drivers with important information, such as parking rates, hours of operation, payment options, and directions to pay stations. These signs reduce confusion and enhance the user experience by making it easy for customers to understand parking policies and processes. Digital kiosks and electronic signs allow for dynamic updates, ensuring that information such as pricing or operational changes is always current.

4.Prioritizing Inclusivity with Accessible Signage

Accessible parking signage ensures compliance with regulations for individuals with disabilities. These signs must be highly visible and positioned correctly to designate space reserved for disabled drivers. Make sure your signage is compliant with local accessibility standards, including the use of internationally recognized symbols and reflective surfaces for better visibility.

5.Directing Drivers to EV Charging Stations

With the rise of electric vehicles, clear signage directing drivers to EV charging stations is essential. EV charging signage should be distinct from standard parking signage, with clear symbols and colours indicating where charging points are located. These signs should be placed strategically to not only indicate where EV stations are located but also how drivers can access and pay for charging.

6.Ensuring Driver Wellbeing with Safety Signage

Safety signs, such as fire exits, emergency evacuation routes, and pedestrian crossing warnings, are not just regulatory requirements. They are essential for ensuring the well-being of all drivers. These signs must be clear, concise, and placed in prominent locations. Ensure all safety signage is up to code and consider integrating illuminated signs for increased visibility in low-light conditions.

Parking signage is not just a regulatory requirement; it’s a key tool for optimizing your parking facility’s performance. The right signage can make a significant difference from guiding drivers and promoting safety to enhancing the user experience and even boosting revenue.

At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

References

9 essential tips for effective parking facility signage. OperationsCommander. (2023, December 23).

Parking Industry. (2023, December 15). 6 signage essentials for a well-managed parking facility. Parking Industry.

Precise ParkLink | Parking Management Services. (2024a, February 23). 5 reasons why you should install parking signage at your facility - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. /news/5-reasons-why-you-should-install-parking-signage-at-your-facility

Published on Parking Industry Insights

Author: Paul Banyard, Account Executive at Precise ParkLink

The parking and mobility industry is transforming rapidly, driven by technological advancements and shifting consumer behaviours. As we approach 2025, staying ahead of emerging trends is critical for paid parking facility owners and managers looking to remain competitive. The rise of paid parking systems, AI-driven technologies, and smart parking innovations are reshaping the way parking operations function. To thrive in this rapidly evolving landscape, it’s essential to adopt strategies that address future challenges and opportunities, ensuring your parking facility meets the demands of both customers and urban environments.

Below are key considerations to ensure you set your paid parking program up for success in 2025 and beyond.

Understanding the 2025 Parking Landscape

Several key trends will shape the parking landscape in 2025, notably the integration of artificial intelligence (AI). AI technologies will enable smarter decision-making, enhance user experiences, and streamline operations. However, with these advancements come potential challenges, including urban congestion, sustainability concerns, and technology disruptions. Parking facility owners and managers must navigate these hurdles while leveraging emerging opportunities to provide effective solutions.

Key Components of a Successful Parking Program

A successful parking program in 2025 will depend on three core components: technology innovation, customer-centric solutions, and operational agility. Implementing cutting-edge technologies like AI and IoT will streamline operations, while user-friendly interfaces like mobile payment platforms will enhance customer satisfaction. Investing in operational agility will allow facilities to adapt quickly to evolving trends and customer needs.

• Technology Integrations: Investing in smart parking systems, such as integrated access solutions, smart mobile payment platforms,  AI-driven parking management software and IoT-enabled sensors, will be paramount for staying competitive in 2025. These systems offer real-time availability data, allowing users to find parking spaces quickly and easily. Moreover, predictive analytics can help optimize pricing strategies, monitor occupancy, and forecast future trends. The data generated from these technologies allows for dynamic pricing opportunities, enabling facility owners to capitalize on peak times by increasing rates and building occupancy during downtimes by lowering rates. This flexible pricing model maximizes revenue and ensures your facility remains full.

  The Internet of Things (IoT) will play a vital role in creating interconnected systems that enhance operational efficiency and communicate in real time. For example, sensors embedded in parking spots can provide live data on availability, enabling smarter parking allocation and reducing congestion. This not only streamlines operations but also enhances the user experience by minimizing the time spent searching for parking.

• Mobile Payment Platforms: Offering seamless mobile payment options is crucial for meeting the evolving needs of your customers. Customers are opting for mobile payments due to their convenience, speed, and ease of use. Additionally, the ability to pay through mobile devices simplifies the process for users, enhancing satisfaction and encouraging repeat visits.

• License Plate Recognition (LPR): Utilizing LPR technology can significantly improve operational efficiency by automating entry, exit, and billing processes. Customers don’t need to pull a ticket or make a manual payment, as the system recognizes the license plate, matches it with a payment method, and processes the transaction automatically. This not only speeds up the overall experience, but also reduces human errors and creates tailored experiences by allowing you to define lists for specific parking rules, like VIP or frequent visitors.

Focusing on these key elements is essential to positioning your parking program for success in 2025, enhancing operations and customer experiences further. We encourage facility managers and owners to evaluate their current paid parking programs and consider this approach to stay competitive. Embracing these innovations will enhance operational efficiency, boost revenue, and elevate customer satisfaction.

 At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

References

Dynamic pricing: A success story in Three stages. The Canadian Parking Association. (n.d.).

Precise ParkLink | Parking Management Services. (2024, March 18). Top 4 parking and mobility trends to keep top of mind in 2024 - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. /news/top-parking-mobility-solutions-to-keep-top-of-mind-in-2024

Precise ParkLink | Parking Management Services. (2024b, May 3). How AI enhances license plate recognition accuracy for parking - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. /news/advancing-accuracy-with-ai-in-lpr

Published on Parking Industry Insights

Author: Lui Venir, Account Executive at Precise ParkLink

As urban areas expand, the need for efficient parking management in mixed-use developments has grown significantly. These developments typically combine residential, commercial, retail, and entertainment spaces within a single area, creating complex parking demands from a diverse users. Mixed-use parking operations must balance the needs of long-term residents, short-term visitors, and daily commuters, all while managing traffic flow and ensuring a positive user experience.

Explore the key strategies and benefits below to learn how a well-executed paid parking system can help facility managers and owners tackle these challenges and drive long-term success.

Understanding Mixed-Use Parking Needs

Mixed-use parking operators face the challenge of serving diverse user groups, from long-term residents and office workers to short-term visitors like shoppers and diners. Balancing these competing needs requires careful planning to ensure that each group has adequate access to parking without creating congestion. For example, residents expect consistent parking availability, while retail visitors prioritize convenient, short-term spaces. Managing traffic flow during peak periods, such as business hours or weekend events, adds another layer of complexity, as multiple user groups may be competing for the same spaces. Additionally, seamless and convenient payment options are essential, whether through mobile apps or contactless methods, since outdated or cumbersome systems can lead to user frustration and diminished customer satisfaction.

Implementing a paid parking system offers significant benefits in addressing these challenges. Not only does it generate a reliable revenue stream, but it also enables better space utilization by allowing operators to monitor occupancy and adjust pricing based on real-time demand. Dynamic pricing models can optimize revenue during peak times while offering flexible payment options that enhance the overall user experience. Ultimately, a well-executed paid parking system creates a more organized, efficient, and user-friendly parking environment, leading to improved customer satisfaction and better operational outcomes for mixed-use developments.

Key Considerations Before Implementation

Before implementing a paid parking system, conducting a thorough analysis of your current parking needs is essential. This includes evaluating existing parking usage, identifying peak times, and understanding user demographics. Knowing when demand is highest, which groups use the parking facilities, and how long they typically stay will help inform key decisions about space allocation and pricing models. For instance, office workers may require all-day parking, while retail visitors typically need short-term options. A detailed analysis ensures that the system is tailored to the unique needs of the operations, maximizing both efficiency and revenue.

Additionally, selecting the right technology is a critical factor for success. Options such as a gated parking system, parking meters, mobile payment platforms, and enforcement solutions all play important roles in creating a seamless user experience. Gated systems provide controlled access, while mobile payments offer flexibility and convenience for users. Effective enforcement, like license plate recognition, ensures compliance and prevents unauthorized parking. Integrating these technologies enhances operational efficiency and helps manage user expectations, making the overall system more reliable and user-friendly. Remote monitoring systems provides real-time oversights of parking operations, enabling swift issue resolution and continuous system health checks. This proactive approach allows for minimized downtime and addressing user concerns promptly. Paired with 24/7 virtual customer service, it ensures that users have seamless support at any time, enhancing their overall parking experience.

Measuring Success and Continuous Improvement

Once your paid parking system is implemented, it’s crucial to continuously monitor key performance indicators using a business intelligence platform to ensure long-term success. Tracking occupancy rates helps determine how effectively spaces are utilized while monitoring revenue ensures the system meets financial goals. User feedback is equally important, as it provides insight into the customer experience and highlights areas for improvement. Additionally, evaluating enforcement effectiveness, such as compliance with payment rules and the efficiency of ticketing or license plate recognition systems, helps maintain order and deter violations. 

Operators should be prepared to make ongoing adjustments based on the data collected. This may involve modifying pricing strategies to better align with demand during peak and off-peak hours or refining enforcement measures to ensure greater compliance. Regularly reviewing these metrics and making data-driven adjustments allows the parking system to remain flexible, efficient, and responsive to both operational needs and user expectations, ensuring sustained success.

Successfully implementing a paid parking system for a mixed-use operation involves understanding the unique needs of various users, conducting a thorough analysis of current operations, choosing the right technology, and continuously monitoring key metrics. By addressing these steps, facility managers and owners can optimize space utilization, enhance user experience, and generate consistent revenue. A well-implemented paid parking system streamlines operations and offers flexibility and scalability as demand evolves. Adopting such a system can transform a challenging operation into a seamless, efficient, and performance of your mixed-use parking facility.

 At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

References

Carlson, E. (2024, April 3). How to implement effective parking strategies for mixed-use developments. Parkade.

Flowers, H. (2024, April 5). Parking management for mixed use properties. National Parking.

Tse, B. (2024, August 21). 5 considerations when implementing a parking program for a mixed-use property - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. /news/what-a-mixed-use-development-parking-program-needs-to-include

Published on Parking Industry Insights

Author: Cassandra Carchesio, Manager of Marketing & Communications at Precise ParkLink

Over the last few decades, the digital marketing industry has undergone a remarkable transformation. What was once just print advertisements and radio commercials has shifted to a dynamic, multi-channel approach that integrates various platforms and digital tools. This evolution has reshaped industries across the board, including parking and mobility. Parking facility owners and managers now leverage cutting-edge digital marketing techniques to attract customers to their lots.

Below are three key trends for your parking operation’s marketing efforts in 2025.

Trend 1: Leveraging Generative AI for Greater Visibility on Google

Generative AI can play a key role in helping parking facilities identify the specific keywords and search queries customers use when seeking parking solutions. By analyzing search trends and customer inquiries, AI can uncover popular terms related to parking availability, payment options, EV charging stations, and more. Incorporating these keywords into your blog posts, web pages, and other content ensures you’re addressing customer needs directly. This approach improves relevance and enhances your chances of appearing in featured snippets, positioning your facility as the go-to solution when potential customers search for parking-related information. 

Online reviews are essential for local SEO, particularly for parking facilities looking to improve their visibility in search results. Positive reviews enhance your facility’s credibility and builds trust with potential customers by showcasing real experiences. Meanwhile, constructive feedback offers valuable insights and opportunities for improvement, helping you refine operations and customer service. Generative AI can assist facility managers and owners in responding to these reviews by crafting thoughtful, timely responses. Whether addressing positive feedback or resolving concerns, AI can help maintain a proactive online presence, improving customer satisfaction and boosting your local SEO performance.

Platforms like Google and Meta have made creating online ads for your parking facility easier, streamlining the process of promoting your location to potential customers. With built-in generative AI features, these platforms can craft compelling titles, descriptions, and even images based on the keywords and key information you provide. This allows you to efficiently generate tailored ad content that resonates with your target audience and improves ad performance. By automating the creation of compelling, keyword-rich ads, these AI-driven tools help you effectively showcase your parking facility and attract more visitors. 

Trend 2: Social Media Marketing to Sell Your Facility’s Social Experience

Social media platforms are increasingly being used as search engines, with users turning to them for quick, visually engaging answers to their questions. Platforms like Instagram and TikTok are no longer just for sharing photos or videos; they’re becoming the primary search tools, especially for younger generations. For those managing a parking facility, this means it’s crucial to maintain an active presence on social media to meet customers where they are already spending their time.

Social media fosters an environment where businesses can build community and brand loyalty through consistent, engaging content. By highlighting features like special promotions, loyalty programs, or unique amenities, parking facilities can turn social media into a dynamic platform for customer engagement. Social interactions on these platforms allow businesses to receive real-time feedback and build a relationship with their audience, transforming the customer journey from mere transactions to memorable experiences. This makes social media not just a promotional tool but a vital part of how customers search, engage, and make decisions.

Trend 3: Engaging Customers Organically Through Influencer Marketing

Building on the trend of social media marketing, influencer marketing allows parking facilities to reach their audience more organically and authentically. A key advantage of utilizing Influencer marketing is to create authentic content showcasing the facility’s features and parking experience. When potential customers see influencers they trust using and endorsing a facility, they’re more likely to follow suit, creating a ripple effect of brand awareness.

Influencer marketing amplifies the social experience, as users are not just consuming ads, they’re part of a conversation. Influencers often engage with their followers through comments, answering questions, and providing additional details about the promotions they endorse. This interaction deepens the connection between your customers and your brand, making the parking facility part of a larger social dialogue. Combining influencer partnerships with a strategic social media presence helps parking operations organically tap into growing markets, reaching their audience more naturally and engagingly.

As we look forward to 2025, it’s clear that generative AI, social media marketing, and influencer collaborations will be at the forefront of any effective digital marketing strategy. Together, these trends provide a comprehensive framework for parking operators’ growth in an increasingly digital world. By incorporating these strategies, parking facility managers and owners can remain agile and ahead of the curve in a rapidly changing market.

 At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

References

Expand your parking brand’s reach with micro-influencers. Parking Today Media. (2019, April 1).

Harkness, L., Robinson, K., Stein, E., & Wu, W. (2023, December 5). How generative AI can boost consumer marketing. McKinsey & Company.

Singh, C. (2024, August 22). Ai in social media: Exploring use cases, challenges, & strategies. SocialPilot.

Thursday, October 10th, 2024

Precise ParkLink is proud to announce that its Chief Operating Officer, Luigi Lato, has been awarded the prestigious Ted Seeberg Award for his outstanding contribution to the Canadian parking industry. This recognition took place at the 2024 ) Conference and Tradeshow, held in Halifax.

The Ted Seeberg Award is presented annually to individuals who have demonstrated exceptional leadership and innovation within the Canadian parking sector. Luigi Lato’s remarkable vision and commitment have not only driven innovation at Precise ParkLink but have also shaped the industry through strategic growth and modernization efforts.

“I am genuinely honoured and humbled to receive the Ted Seeberg Award. This recognition is a reflection of the hard work, passion, and dedication of the entire team at Precise ParkLink. I share this award with them and extend my heartfelt gratitude to our clients, whose trust and partnership have been the foundation of our success. Together, we continue to push the boundaries of innovation in the parking industry, and I am proud to be part of this exciting journey.” expresses Luigi Lato.

While attending the CPA Conference, Precise ParkLink showcased various innovative parking and mobility solutions and held a session that was co-led by Andrew Sgorlon and Chris Koch from , offering valuable insights into how to effectively integrate an electric vehicle (EV) infrastructure at your parking facility.

The event served as a great opportunity to engage with industry peers and discuss the future of parking. Still Luigi’s moment of recognition truly stood out, honouring his continued dedication to advancing Precise ParkLink and the industry as a whole. 

For more information, contact:

Cassandra Carchesio

Manager, Marketing & Communications

Precise ParkLink Inc.

ccarchesio@precisebi.com

Published on Parking Industry Insights

Author:

Sales of electric vehicles have surged in recent years, fuelled by the urgent need to take action against climate change, as well as government and utility-funded incentives. Yet, many potential buyers remain hesitant to go electric, thanks to misconceptions about EVs and outdated information. Here we set the record straight on eight common EV myths.

Common EV Myths #1:

EVs are more expensive than gasoline-powered vehicles.

While the sticker price of an EV can be higher than a gasoline guzzler’s—owed, in large part, to the cost of its powerful battery—EV owners ultimately  over the lifetime of their vehicle. That’s because an EV’s charging, maintenance, and repairs costs can be  than the fossil fuel equivalent. Even when , which is typically pricier than plugging in at home, the fuel efficiency of electric batteries delivers more bang for your buck than gasoline or diesel. As well, EVs are frequently eligible for rebates, tax credits, and other incentives to offset the initial purchase of a vehicle or charger.

Common EV Myths #2:

EVs are worse for the environment than vehicles that run on fossil fuels.

The Environmental Protection Agency (EPA) in the U.S. and other major institutions have concluded that driving a low or zero-emissions vehicle has a significant net benefit for the environment compared to a gasoline or diesel-fuelled alternative—even in areas where owners can’t rely on renewable energy for charging. So, where does this myth come from? As we discussed in our recent post on , it has origins in two facts. First, some regions of the world still rely on fossil fuels to provide the electricity that powers EVs. The greener the energy source, the greater the positive impact of switching to an EV. Second, making EV batteries leaves an ecological footprint from the mining of necessary minerals and power consumed during manufacturing.

Common EV Myths #3:

EV batteries don’t last.

The standard warranty for an EV battery covers eight years or 160,000 kilometres (100,000 miles), which protects the owner if the battery’s capacity drops by more than 30% during that period due to factory defects. With a little TLC, the lifespan of the battery could extend well beyond the warranty term. For example, in most battery types on the market, maintaining the battery level between  whenever possible promotes longevity.

Common EV Myths #4:

EVs don’t have sufficient driving range.

EVs travel roughly 60-80% as far as a gas-powered vehicle before needing to refuel, a figure that has caused some would-be EV owners to worry about “range anxiety”—the fear of not having sufficient power to reach a destination. With the battery capacity of newer EV models, however, range anxiety is becoming a thing of the past. The median range for 2021 EV models was an impressive  on a full battery—more than enough for a family’s daily needs or a weekend trip. For comparison, a  found that, on average, British Columbians travel just 20 kilometres per day by car.

Common EV Myths #5:

EVs take a long time to charge.

Most EV drivers plug in routinely at  or , or get a top-up from a public charger while they’re out, which greatly reduces charging times. If you did need to quickly fill up an empty battery, a DC Fast charger could provide a full charge much faster, while a Level 2 charger can fully replenish a battery by the end of a workday or overnight. For an in-depth look at how fast Hypercharge charging stations top up batteries, check out our  post.

Common EV Myths #6:

EVs can’t handle cold weather.

As a Canadian company, we can debunk this one through first-hand experience—and our friends in Norway would agree! Despite its chilly climate, Norway has the highest rate of EV ownership in the world, with EVs accounting for nearly  of new vehicle sales. While it’s true that frigid temperatures can reduce an EV’s range, and that both extreme cold and heat may slow charging times, these impacts vary considerably between EVs and can be minimized by choosing the right model for your climate. In 2020, the Norwegian Automobile Federation  twenty popular EVs under wintery conditions and found that the Hyundai KONA was among the better-performing models, losing just 9% of its range in the cold—and that was without mitigating actions, such as prewarming the battery and cabin.

Common EV Myths #7:

The power grid can’t handle EV demand.

Do  need to invest in power grids and renewable energy to support the widespread adoption of zero-emissions vehicles? Yes. Will the existing power grid collapse if EV ownership continues to grow exponentially? A resounding no. There are numerous strategies for maximizing a region’s current capacity, such as incentivizing charging during off-peak hours. For example, Electric Mobility Canada estimates that Ontario could support the charging of up to  overnight at its present generating capacity.

Moreover, a growing number of vehicles capable of “bidirectional charging” (known as Vehicle-to-Grid or V2G) may one day serve as a support system for the power grid. Bidirectional charging returns electricity from a battery to the grid, transforming EVs into mobile power reserves that could be deployed during outages.

Common EV Myths #8:

EV chargers are hard to find.

As noted above, most EV owners do the bulk of their charging at home or work, either through a personal charger or one shared with other tenants or coworkers. For charging on the go, there are over  public charging stations now available across Canada and the United States, and more than double that number of charging ports. Public chargers can be found at malls, grocery stores, hotels, gyms, golf courses, office buildings, campuses, parking lots, municipal street parking, and more. Hypercharge’s  makes finding and using the nearest Hypercharge charging station fast and easy.

 At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

Published on Parking Industry Insights

Author:

Launching an electric vehicle charging operation is a multistage project, whether you’re installing a single EV charger or equipping an entire fleet. When you partner with Hypercharge, we ensure the process is clear, manageable, and simple from start to finish and beyond. Here’s how to get EV Charging on your property—from the initial assessment to support applying for rebates to collecting your first revenue.

1. Determine Your EV Charging Needs

The first priority in any EV charging operation is determining your charging needs. We like to begin with a kickoff meeting to discuss questions that will help establish the project’s objectives, scale, and budget. These may include:

Who will be using the chargers? Will they be available for public use, for example? Is it a complimentary service or will there be a fee for charging?

What level of charging will users require? Will it be one of our reliable Level 2 chargers, which replenishes battery power over a few hours, or a powerful DC Fast charger, which can fully recharge a battery in less than one hour?

Where do you hope to install your charging stations?

Why are you interested in EV charging? To attract new business, increase revenue, retain tenants or employees, support your community’s environmental goals?

How many chargers do you think you’ll need, now and in the future?

Which ownership model is right for you? We offer multiple options, including the direct purchase of EV charging equipment, leasing of our charging stations, and Charging as a Service.

We’ll make recommendations based on your answers, conduct an initial site visit, and work closely with you to create a working plan.

2. Investigate EV Charging Infrastructure

An electrical contractor will be responsible for the underlying infrastructure needed to power your charging stations. Hypercharge can recommend contractors to you or engage a contractor and coordinate the work on your behalf.

First, the contractor will assess the location and answer key questions about the site. For example, you’ll learn whether the present electrical capacity will be adequate for your charging stations or require an upgrade. Based on the contractor’s assessment and advice, we may decide together to make adjustments to the working plan, such as changing the location of the charging site or the type or number of chargers.

Your dedicated Hypercharge account manager will collaborate with you and the electrical contractor to guarantee the infrastructure will support the chargers that are installed. Where possible, we may advise that you oversize the infrastructure so that more stations may be added in the future without electrical upgrades, which can be costly. Based on the final location of the chargers, we’ll also advise on the best way to mount them and other design considerations, such as custom wrapping of the stations, signage, and lighting to ensure proper visibility. Once the plans are firmed up, the contractor will provide an estimate of costs and secure any necessary permits. 

3. Apply for EV Charging Rebates

Now it’s time to apply for government and utility-funded incentives that will reduce the cost of your upfront investment in charging equipment and infrastructure. These vary between municipalities, provinces, and states, and may include rebates, tax credits, or grants. Hypercharge can help you navigate the options, accounting for the approval wait time within project schedules. Wait times may be as short as a couple of weeks to several months or longer, depending on the program.

4. Installing EV Chargers

When the installation of the infrastructure and then chargers is underway, Hypercharge will keep you informed of progress with regular reporting, promptly answering any questions you may have.

Next, the installed charging stations will undergo a process called “commissioning,” which readies them for use. The electrical contractor connects chargers to the public grid and Hypercharge’s operating network, ensuring that they are functioning properly and safely. Hypercharge will confirm you have strong network connectivity, customize your energy management settings, and apply any firmware updates. We’ll add each station to the Hypercharge Cloud Platform and program them according to your policies, such as who may access the chargers and the price for charging, and you can always change these setting as needed.

5. Ready for Takeoff

Once everything is in place, it’s ready to activate your Hypercharge EV charging stations and get your first charges in progress.

Our partnership doesn’t end once your chargers are up and running however! All Hypercharge stations come with either a basic or comprehensive warranty, and your account manager will make sure any maintenance or repair work is conducted in an efficient and timely manner. Our preventative maintenance schedule heads off problems with regularly scheduled checkups.

At Hypercharge, you can expect attention to detail, clear communication, and comprehensive support throughout every phase of your project and beyond. Contact us today and take the first step towards realizing your goals for EV charging.

 At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

Published on Parking Industry Insights

Author: Andrew Sgorlon, Technical Sales Support Manager, Precise ParkLink

Now more than ever parking facility managers and owners must invest in the right electric vehicle charging stations for their parking operations to attract and retain electric vehicle (EV) drivers and maximize occupancy levels. Understanding the different types of electric vehicle charging stations can help parking facility owners and managers choose the most suitable option to meet their customers’ needs and enhance their overall service offerings.

Below are the three levels of electric vehicle charging stations to consider when developing your EV infrastructure plan.

Level 1 Electric Vehicle Charging Stations

Level 1 charging is the most basic form of electric vehicle charging and uses a standard 120-volt household outlet. Electric vehicle charging stations that offer level 1 charging are typically the slowest, providing approximately 8 kilometres of range per hour, taking between 8 to 30 hours to recharge an EV battery fully. This makes level 1 chargers ideal for locations where vehicles are parked for long periods and low traffic turnover volume, such as residential areas, workplaces, or overnight parking facilities. For parking facility managers and owners, installing level 1 electric vehicle charging stations can be a cost-effective solution for long-term parking spaces where fast charging is not required.

Level 2 Electric Vehicle Charging Stations

Level 2 electric vehicle charging stations significantly upgrade charging speed compared to level 1 chargers. Operating on a 240-volt outlet, these chargers can deliver 50 kilometres of range per hour, taking 4 to 10 hours to charge an EV battery fully. Level 2 charging stations are best placed in commercial settings, public parking lots, and shopping centers, where vehicles are parked for shorter periods. For parking facilities looking to provide a faster charging option, level 2 electric vehicle charging stations offer a good balance between cost and charging speed, making them ideal for locations with moderate turnover rates.

DC Fast Charging Stations

DC Fast Charging stations, also known as Level 3 chargers, offer the fastest charging speeds currently available. These electric vehicle charging stations use direct current (DC) to charge an EV’s battery directly, bypassing the onboard charger and allowing for significantly faster charging. Depending on the power output, DC Fast Chargers can provide up to 80% charge in as little as 20 to 30 minutes. These stations are perfect for highway rest stops, gas stations, and high-traffic urban areas where drivers need to recharge quickly and get back on the road. However, DC Fast Charging stations’ higher installation and operational costs make them best suited for locations with high demand and frequent usage.

The Future of Electric Vehicle Charging Stations: Wireless EV Charging

As technology advances, the future of electric vehicle charging stations is moving towards wireless EV charging. This innovative technology allows for energy transfer without needing physical connectors, using electromagnetic fields to charge EVs parking over a charging pad. Wireless EV charging offers several benefits, including increased driver convenience and reduced wear and tear on charging equipment. While still in the early stages of deployment, this technology has the potential to revolutionize how EVs are charged, especially in urban environments where space is limited and ease of use is paramount. Investing in wireless EV charging in the future could provide a competitive edge, offering a seamless and innovative charging solution that enhances the customer experience.

Several factors need to be considered when investing in electric vehicle charging stations for your parking operation. These include the typical duration a vehicle stays, the expected volume of EV traffic, the available power infrastructure, and your budget. Investing in the right  technology is essential for parking organizations looking to support the growing number of EV drivers. By understanding the differences between Level 1, Level 2, and DC Fast Charging stations, parking facility managers and owners can make informed decisions that align with their operational goals and customer needs. As the EV market continues to expand, handling the right charging infrastructure will be key to staying competitive and providing excellent customer service.

 At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

References

Electric vehicle charging guide. ChargeHub. (n.d.).

Quiroz, A. (2022, May 30). Different types of electric vehicle charging systems. Intellimeter Blog.

Gouvernement du Canada. (2024a, June 19). Electric vehicle charging. Natural Resources Canada.

Thursday, September 19th, 2024

Precise ParkLink is pleased to announce that �ʲ������徱��™ now provides a payment experience for electric vehicle (EV) drivers using  EV charging stations.

In June 2023, Precise ParkLink Inc. and Hypercharge Network Corp. officially partnered to expand and diversify their EV charging networks. Proud to partner with Hypercharge—a Canadian company specializing in electric vehicle charging software and hardware solutions—Precise ParkLink has installed Hypercharge EV charging stations at various locations in Ontario, including  Mississauga and Credit Valley Hospitals. 

Enabling �ʲ������徱��™ mobile payment for those using Hypercharge stations has become a cornerstone of Precise ParkLink’s and Hypercharge’s success. This integration offers a unified and seamless charging experience for EV drivers, fleet management, loyalty programs and building managers. 

The new EV charging payment experience is set to be available at Precise ParkLink-managed parking lots that offer �ʲ������徱��™ and Hypercharge EV charging stations by the summer of 2024. Customers can activate and monitor their charging sessions within the �ʲ������徱��™ mobile app, providing a simple and seamless charging experience. 

Rob Boyko, Hypercharge’s head of Product and Operations, states, “By integrating all charging functionalities directly into the �ʲ������徱��™ via Eevion™— Hypercharge’s mobile cloud-based platform— we can offer a streamlined and intuitive experience for customers parking and charging at Precise ParkLink-managed lots. This unified approach fosters increased user engagement and speeds up the turnaround time for parking lot spaces, ultimately contributing to user satisfaction.”

“Precise ParkLink is excited to combine parking and EV charging into one simple transaction with �ʲ������徱��™,” states Luigi Lato, Precise ParkLink’s Chief Operating Officer. “This collaboration not only enhances convenience for our customers but also underscores our dedication to facilitating seamless experiences while advancing the adoption of electric vehicles. We are thrilled to embark on this journey towards a greener, more connected future alongside Hypercharge.”

This EV charging payment integration extends Precise ParkLink and Hypercharge’s joint commitment to providing easy charging experiences at parking lots nationwide. 

For more information, contact:

Maria Fiorini

Director, Marketing & Communications

Precise ParkLink Inc.

416.398.4052 ext. 512

__

Kyle Kingsnorth

Head of Marketing

Hypercharge Networks Corp.

kyle.kingsnorth@hypercharge.com

Published on Parking Industry Insights

Author: Adamo Donatucci, Business Development Strategy Officer

Electric vehicles (EVs) are becoming increasingly popular in Canada as the country aims to achieve its 2050 zero-emissions goal, a target set to significantly reduce greenhouse gas emissions and combat climate change. Developing a robust EV charging infrastructure is no longer a future idea; it's here. This makes now the ideal time for parking facility operators to prepare their facilities for this transition.

Understanding the EV Landscape in Canada

The electric vehicle market in Canada is experiencing rapid growth, driven by a combination of government incentives, charging consumer preferences, and advancements in EV technology. Consumers today expect parking facilities to offer reliable and convenient charging options. With the growth of EVs, parking operators must stay ahead of these expectations by providing adequate charging infrastructure. This is not just about meeting current demand but also preparing for the future as more Canadians switch to electric vehicles. Understanding the regulatory environment is crucial, as compliance with local laws and standards will be necessary to successfully deploy EV infrastructure.

Assessing Current Infrastructure and Future Needs

Before installing EV infrastructure, parking facility operators need to conduct a comprehensive assessment of their existing facilities. This includes evaluating the current electrical capacity, layout, and potential areas where electric vehicle charging stations can be installed. It’s essential to consider both current usage patterns and potential future needs to ensure that the infrastructure will be adequate as the number of EVs grows.

Choosing the Right EV Charging Technology for Your Operation

Selecting the appropriate type of EV charging station is a critical decision for parking facility operators. There are several types of chargers, including Level 1, Level 2, and DC fast chargers, each suited for different scenarios. Choosing technology that integrates seamlessly with existing parking management systems is important to provide a smooth and efficient user experience. Scalability is another key consideration; operators should opt for solutions that can easily be expanded as demand grows. This ensures long-term viability and allows for future upgrades to more advanced technologies as they become available.

Financial Planning and Funding Opportunities

Installing EV infrastructure involves a significant investment, and understanding associated costs is vital. These costs include purchasing chargers, electrical upgrades, installation, and ongoing maintenance. However, there are also potential revenue opportunities, such as charging fees or subscription services.

Numerous government grants and incentives are available to support the deployment of EV infrastructure. Both federal and provincial governments in Canada offer funding opportunities that parking operators can leverage to reduce initial costs.

Enhancing User Experience and Engagement

To attract and retain EV drivers, parking facilities must offer more than just charging stations; they need to provide a user-friendly experience. This includes easy-to-use interfaces, clear signage, and accessible payment systems that support multiple payment methods. Engaging users through mobile apps can enhance the overall experience, offering features like parking payment, reservations, permit management, and loyalty programs.

Facilities can build trust and reliability by providing excellent customer service and 24/7 support. Remote monitoring and maintenance capabilities ensure that charging stations are always operational, reduce downtime, and enhance user satisfaction.

Future-Proofing for Technology Advancements

The EV market is rapidly evolving, and parking facilities must be prepared to adapt to new technologies and trends. This includes being informed about emerging technologies such as wireless charging and vehicle-to-grid (V2G) capabilities, which could become more prevalent in the near future. 

Investing in electric vehicle infrastructure is no longer optional for Canadian parking facilities; it is essential for meeting the needs of a growing number of EV drivers and supporting the country’s transition to a greener future.

 At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

References

Gouvernement du Canada. (2024b, July 3). Electric vehicle charging infrastructure for Canada. Natural Resources Canada.

Canada Electric Vehicle Market 2024-2030: August 2024 updated. Mobility Foresights. (2024, May 22).

Canada Electric Vehicle Market Size, share & forecast 2019-2025. Orion Market Research. (n.d.).

Published on Parking Industry Insights

Author: Terry Faye, Account Executive, Precise ParkLink

Electric vehicle charging stations are a big investment for any business. Installing EV charging stations helps attract electric vehicle drivers to park and charge at your parking facility.  The Government of Canada is supporting the development of a coast-to-coast network of charging stations, to help deploy over 47,000 EV charging stations across the country.

Natural Resources Canada was provided federal funding for this project through the Zero Emission Vehicle Infrastructure Program (ZEVIP). This project provides funding for the installment of electric vehicle charging stations and hydrogen refuelling stations across Canada. 

On top of the Government of Canada’s incentive program, some provinces have also created incentive programs for those that install electric vehicle charging stations.

ONTARIO
The provides funding for the installment of publicly available electric vehicle charging stations in Ontario. The EV ChargeON program aims to increase the number of publicly available charging stations, make public EV chargers more accessible and affordable, and encourage more individuals to switch to EVs.

This provincial incentive is currently not open for applications.

BRITISH COLUMBIA

The offers rebates for public Direct Current Fast Chargers (DCFCs), the program is open to British Columbia businesses, non-for-profit, local governments, indigenous communities, utilities or public sector organizations located and operating in B.C. The Government of Canada ZEVIP is not stackable with the Go Electric Public Charger Program. The program aims to increase the number of installed public charging and hydrogen fueling stations in their communities.

This provincial rebate is open for applications.

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Companies registered with Registraire des entreprises du Québec can benefit from for projects involving the installation of electric vehicle charging stations in the workplace. The use of these EV charging stations would be for any of the company's electric vehicles, employees and, under certain conditions, visitors.

This provincial financial assistance is open for applications.

NEWFOUNDLAND AND LABRADOR

The program allows qualified workplaces to apply for a rebate towards their purchase and install or qualifying Level 2 and Level 3 electric vehicle charging stations at workplaces, for light-duty electric fleet vehicles, in public places or on-street. The EV charging stations must be made available for public use or employees of the applicant.  

This provincial rebate is open for applications.

NEW BRUNSWICK

The electric vehicle charging station rebates for businesses available in the province of New Brunswick are provided through Natural Resources Canada’s Zero Emission Vehicle Infrastructure Program (ZEVIP).

PRINCE EDWARD ISLAND

PEI encourages businesses across the province to install electric vehicle charging stations for business and public use. The will support up to 75% of eligible costs for businesses, academic, and community organizations for installing EV chargers.

This provincial funding program is temporarily closed for applications.

NOVA SCOTIA

Currently, the province of Nova Scotia has two programs available the and the . The EV Ready Approach requires an approved EV Ready Plan to apply for the rebate, which requires a minimum of one EV Ready parking space per residential unit of an existing building and for a new building all residential parking spaces must be EV Ready. The Standalone EV Charger rebate is to assist with installing EV charging stations for a building that is smaller and has more straightforward charging requirements than the EV Ready Charger program.

These provincial rebates are open for applications.

ALBERTA

Currently, there are no provincial incentives or rebates available in Alberta at this time.

By leveraging these programs, parking property owners not only contribute to reducing carbon emissions but also attract a growing market of electric vehicle drivers. Embracing these incentives can offset the installation costs, making it more achievable for businesses to acquire EV charging stations.

 At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

References

Electric vehicle (EV) chargeon program. ontario.ca. (n.d.).

Rebates for public chargers - go electric BC. Go Electric BC - Government of British Columbia. (n.d.).

Commercial EV charger rebate. Newfoundland & Labrador Hydro. (2024, April 19).  

PEI Electric Vehicle Charging Funding Program (PEI EVCF program). Wordmark of Government of Prince Edward Island. (2024, May 9).

Aide financière pour une borne de recharge au travail. Gouvernement du Québec. (n.d.).

EV incentives. Electric Vehicle Association of Alberta. (2023, April 12).

Gouvernement du Canada. (2024, July 2). Zero emission vehicle infrastructure program. Natural Resources Canada.  

Ev charging stations. Efficiency Nova Scotia. (2023b, August 16).

Published on

Author: Terry Faye, Account Executive, Precise ParkLink

Airport parking can be an overwhelming experience for travellers, providing them with an effortless parking experience can result in them becoming reoccurring customers as opposed to finding alternative options for parking or navigating to the airport. We have determined three technologies to integrate into your airport parking to enhance the overall experience. 

Electric Vehicle Charging Stations

As the number of electric vehicle owners continues to grow so does the demand for electric vehicle charging stations. Airports can provide a variety of EV charging station options for their visitors. Those who park in long-term parking can choose to leave their vehicle at a standard charging rate EV charger, once they return from their trip their vehicle will be fully charged. Visitors waiting to pick up a traveller can utilize fast or ultra-fast charge stations benefitting from having their vehicle at full charge during their short-term parking stay. Electric vehicle taxis and buses can also benefit from the fast charging stations. Providing EV-driving visitors with a place to park and charge their vehicles will mitigate the chance of them driving to an alternative lot that offers EV charging.

Creating a Frictionless Airport Parking Experience

A frictionless parking solution eliminates various touch-points for customers such as interacting with parking equipment to enter or exit a facility or making a payment at a pay station or entry/exit terminal. A frictionless experience can be achieved in a few ways. Long-range transponders are a reliable option for verifying permit credentials, they simply drive up to the gate and let the transponder do the work. Automatic license plate recognition (ALPR) technology can be used similarly, their vehicle’s license plate is registered to their permit profile. They simply drive up to the gate and the ALPR camera reads the license plate and opens the gate with a valid license plate. Additionally, integrating a mobile payment platform can eliminate the need to visit a pay station, allowing users to manage their parking stay on the go through their mobile device. Allowing customers to spend less time in queues waiting to enter the facility or pay to exit will ultimately provide them with a better airport parking experience.

Airport Parking Facility Wayfinding and Navigation

Navigating to an available parking stall can be time-consuming and tedious, installing a parking guidance system with a smart camera can aid visitors to an available parking space. Parking guidance systems not only illuminate above the stall if it’s available or not, they can also integrate with digital signage and Find-My-Car Assistance software. Digital signage can be placed at the entrance to the parking facility to let visitors know which levels have availability. Find-My-Car Assistance software can aid visitors when leaving to where they parked their vehicle. Smart parking guidance systems provide seamless parking experiences from when they arrive at your facility until they leave.

At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

Reference

Precise ParkLink. (n.d.-b). Electric vehicle charging stations - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. /ps-electric-vehicle-charging-station-solutions

ParkLink, P. (2022, August 22). How parking guidance systems can help customers remember where they parked. Parking Industry.

Virta Ltd. (2024, July 1). Equipping airports with EV charging: What you need to know: Virta. Virta Global.

Published on

Author: Andrew Sgorlon, Technical Sales Support Manager , Precise ParkLink

on Linkedin

When it comes to parking on campus, students and staff are looking for one thing—convenience.  As a facility manager, enhancing the student parking experience can be easily done using simple integrations that prioritize ease and efficiency. By implementing solutions like a mobile platform for seamless access and payment, cloud-based parking enforcement, and real-time support, you ensure that students can spend less time worrying about parking and more time focusing on what matters most.

Below are three integrations that will help you elevate the parking experience on campus.

1. A mobile platform for efficient access and payment ease

   Integrating a mobile payment platform simplifies the parking payment process on campus and transforms the student experience. This system offers a high level of convenience and flexibility by enabling students to pay for parking directly from their smartphones, manage their permits, and seamlessly extend parking times during late-night study sessions.

   Individuals can use their preloaded credentials as a payment option by synchronizing parking access with employee and student IDs. This integration ensures that only authorized individuals can access the facilities, elevating security measures and reducing unauthorized use. Implementing a dynamic payment structure for permit holders can revolutionize parking accessibility. By aligning charges with actual campus attendance, this model introduces a fairer, demand-responsive pricing system that adapts to the unique schedules of students and staff.

2. Cloud-based parking enforcement for automated control.

   Cloud-based parking enforcement technology can be integrated with several payment methods, such as web or mobile payment platforms, gated pay stations, Pay-and-Display and Pay-by-License-Plate parking meters, indoor registration kiosks or tablets, and permit management systems. Enforcement officers can review a parking management platform to determine if any vehicles are in violation and then navigate to the parking facility to issue a parking invoice. The parking management system has the license plate on file either via license plate recognition photo, manually inputted by the customer, or in file from their parking permit profile.

3. Real-time support with remote monitoring and digital customer service on a 24/7/365 basis.

   Integrating a 24/7/365 live remote monitoring centre and digital customer service can significantly benefit your parking facility. This real-time monitoring provides a connection to each device notifying a remote team of any alerts and alarms. Additionally, predictive analytics work to ensure the reduction of equipment downtime, by analyzing data from the device to identify customer behaviour and proactively schedule maintenance to minimize downtime.

   A live central monitoring centre with an emphasis on delivering a seamless and satisfying parking experience for customer support is a benefit to your parking facility. The centre must have the capacity to navigate and address every concern with expertise using your facility's defined escalation matrix. Having a centre that operates 24/7/365 ensures immediate assistance, fosters a sense of reliability and responsiveness.

By integrating these technologies into your institution’s parking infrastructure, you can create a seamless and efficient parking experience for your students and staff, improving overall satisfaction.

At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

Reference

Power.gate entry & exit terminals - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). /ps-gated-parking-entry-exit-terminals

Rachel. (2023, May 19). 5 Ways Colleges & Universities can use technology to supercharge parking on campus. HONK.

Logix, P. (2024, July 30). How to: Optimize student parking. Parking Logix- Solutions for Safer, Smarter Parking Lots.

Published on

Author: Bosco Tse, Client Relations Manager, Precise ParkLink

Parking services for mixed-use properties require a tailored approach, as the one-size-fits-all model falls notably short. Unlike single-purpose properties, mixed-use properties, demand a bespoke approach to parking services. Implementing a parking program for a mixed-use property, regardless of its scale, is a nuanced task. Such properties feature diverse tenant and visitor profiles, each requiring differing parking needs and requirements, which necessitates a customized parking service solution.

Below are five key technologies to consider when implementing a parking program for a mixed-use property,

1. Gated parking technology for revenue capture and access control.

   Incorporating a smart and secure gated parking system at your parking facility allows you to control ingress and egress at all times, all while capturing guaranteed revenue. A gated parking system is able to provide elevated security and functionality by adding a barrier to enter or exit the facility, additionally, this aids in slowing traffic for a safer parking experience. You also have access to advanced data and report management when connected in real time to a live central monitoring system.

2. Electric vehicle charging stations to attract and retain EV drivers.

   The number of individuals driving electric vehicles grows yearly, especially with Canada's net-zero emissions by 2050 goal. With the increasing number of EV drivers, they require a place to park and charge while going about their day-to-day activities. Providing EV charging stations within your facility allows the drivers to park, charge, and explore the amenities available.

3. Wayfinding and digital signage for ease of navigation and additional promotional opportunities.

   Ensuring visitors have an easy parking experience is an essential part of the role of a property or facility manager. A key factor is investing in signage that makes wayfinding and navigating through your parking facility effortless. Signage should include key details about your parking facility, including hours of operation, rates, and any other essential information. It should also be highly visible with easy-to-read fonts and high-contrast colours. Additionally, signage can be utilized to promote products or services you offer within your parking facility or used as an ad space tenants can purchase to promote their product or service.

4. Hands-free parking permits for effortless entry and exit.

   Embracing digital access options can significantly enhance the parking experience for visitors to your parking facility. Scan-and-go parking permits provide a versatile solution that seamlessly integrates with gated parking systems and is a great option for frequent visitors. Additionally, transponder permits provide a frictionless parking experience better suited for residential residents or tenants who require long-term parking stays.

5. Immediate technical service and support.

   Installing parking technology is a significant investment, it’s equally as important to be actively maintaining it. Integrating a 24/7 remote system allows you to monitor the status of your equipment by providing alerts and alarms when issues arise. By minimizing the possibility of downtimes, you can significantly enhance your operational efficiency, resulting in considerable time and cost savings.

By implementing these parking services into your parking facility, you will continue to meet the current and future needs of your tenants and visitors.

At Precise ParkLink, we offer integrated parking solutions that meet your organization’s unique needs.  Submit the inquiry form below to learn more about what we have to offer.

Reference

Carlson, E. (2024, April 3). How to implement effective parking strategies for mixed-use developments. Parkade.

Kim, T. (n.d.). Live, work, play: 5 things to consider when... Watry Design, Inc.

Flowers, H. (2024, April 5). Parking management for mixed use properties. National Parking.

Thursday, July 19th, 2024

Precise ParkLink’s in-house Digital Marketing team has recently provided marketing services for several clients across Canada, including in Toronto, , managed by in Ottawa, and , managed by in Vancouver to promote parking at their facilities.  

Although located in different parts of the country, each site had a shared goal of increasing parking occupancy levels at their facilities. Precise ParkLink devised custom marketing campaigns tailored to their unique needs, targeting residents and visitors in Canada’s most populated city centres. The campaigns comprised a custom online presence for each site to appear in top search results on Google, instructional videos and documents to help educate customers on how to use the parking systems, in-car navigation services to ensure each parking lot appears on a variety of vehicle GPS and online maps, and paid ad campaigns on Google to promote parking at their facility.

"We are excited to leverage our expertise to enhance the visibility of our clients' parking facilities through our comprehensive marketing services," said Maria Fiorini, Director of Marketing and Communications at Precise ParkLink. "Effective marketing is crucial for maximizing online brand and parking location awareness, ensuring these facilities meet the needs of the communities they serve, and contributing to the overall success of the organizations."

With a commitment to excellence, Precise ParkLink looks forward to years of successful collaboration with Toronto Metropolitan University, GWL Realty Advisors, and QuadReal Property Group.

For more information, contact:

Maria Fiorini

Director, Marketing & Communications

Precise ParkLink

416.398.4052 ext. 574

mfiorini@precisebi.com

Published on

Author: Bosco Tse, Client Relations Manager, Precise ParkLink

Updated: July 2024

The world is changing. Gone are the days when technology enhanced our daily lives. Now, it fuels our expectations for how we get around, interact with others, and every moment in between.

For instance, technologies such as smart parking meters, license plate recognition systems, and parking guidance systems have transformed the way we manage parking. Thanks to these intuitive technologies that combine connectivity and intelligence, managing a parking program is now more comprehensive. The barrier between management and technology has been broken, allowing the two to work together to create a parking strategy that is successful and easy to manage simultaneously. 

Below are four ways parking technologies can create a paradigm shift, a significant change in the way things are done, that focuses on crafting easy and efficient experiences for you and your customers.

1. Remote monitoring for ongoing operational and customer support.

As a parking facility manager, your role is demanding, and being in multiple places at once is nearly impossible. That's where remote monitoring solutions come in. These tools, along with digital customer service, provide a 24/7 connection to your onsite operations and devices. This digital operation not only streamlines processes and reduces costs, but also ensures constant contact with your customers and technology. With immediate, multi-lingual customer assistance and your devices being monitored with back-end support, these parking solutions are a lifeline, ensuring your business's pulse remains strong.

2. A comprehensive suite of self-management tools.

Having complete insights and control over your parking portfolio is easier than you may think, with self-management tools that allow you to control your program from anywhere, anytime. These tools empower you to connect, control, and maximize results from analytics and business intelligence to live system monitoring and application control, revenue reporting, validation, subscriber and reservation management. Smart parking operations need to utilize these tools to pinpoint what is and isn’t working within their facilities and make the necessary readjustments or additions.

3. Intuitive hardware solutions that create easy customer journeys.

Parking technology has come far from the traditional coin-based parking meters that lined most city streets. Many intuitive hardware solutions now create a seamless parking experience and provide you with the data necessary to help you streamline your operation. Thanks to smart and connected gated and meter technologies, license plate recognition, parking guidance systems, and EV charging stations, property managers like you now have unlimited access to onsite activities, keeping you up-to-date on key performance indicators and your overall parking program.

4. Creative strategies that drive impactful results.

Parking facilities are now more than just a place for your customers to park. They are destinations fuelled by creative strategies that drive impactful results. Implementing a unified strategy such as digital marketing, signage and wayfinding, loyalty programs, advertising, and last-mile services will bring your operation to the next level, elevate your customer experiences, and transform how your parking is managed.

Leveraging technology is an essential component of running a successful parking operation. Integrating intelligent technologies will give you insights into managing more efficiently, increasing operational performance, and deploying dynamic solutions.

Reference

Parking management services - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved March 25, 2022, from /gw-parking-management-services

Bruce, C. (2022, March 16). 5 ways data and analytics can improve your parking operation. Precise ParkLink | Parking Management Services. Retrieved March 25, 2022, from /news/5-ways-data-and-analytics-can-improve-your-parking-operation

Carchesio, C. (2021, December 17). 5 ways to maximize your parking revenue & location. Precise ParkLink | Parking Management Services. Retrieved March 25, 2022, from /news/5-ways-to-maximize-your-parking-revenue-and-location-search-visibility-digital-adaptation-through-covid-19-and-beyond

Lato, M. (2021, May 19). How to get your parking lot on google. Precise ParkLink | Parking Management Services. Retrieved March 25, 2022, from /news/tech-review-how-to-get-your-parking-lot-on-google

Lato, M. (2021, May 19). 92% of people find parking online. Precise ParkLink | Parking Management Services. Retrieved March 25, 2022, from /news/92-of-people-find-parking-online

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Kassim, R. (2022, March 8). The first step to achieving key operational objectives? understanding parking kpis. Precise ParkLink | Parking Management Services. Retrieved March 25, 2022, from /news/the-first-step-to-achieving-key-operational-objectives-understanding-parking-kpis

Tucci, M. (2022, March 22). The role of parking occupancy in dynamic pricing models . Precise ParkLink | Parking Management Services. Retrieved March 25, 2022, from /news/the-role-of-parking-occupancy-in-dynamic-pricing-models

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Published on

Author: Mahir Chopra, Associate Director, Digital Control Centre, Precise ParkLink

Updated: June 2024

Effective parking management balances many moving parts and competing priorities, and with so many variables, it can be challenging to get that balance right every time. Capturing parking-related data and applying predictive analysis tools, which use historical data to make future predictions, empowers parking owners, operators, and managers to make data-driven decisions to stay ahead of emerging trends.

Using predictive analysis to optimize your parking management strategy can bring about significant improvements in efficiency and effectiveness. Here are four key benefits that can help you streamline your operations and make the most of your resources in 2024.

1. Perform collections based on parking behaviours.

By analyzing data from devices currently deployed in the field, such as pay-on-foot pay stations, parking meters or entry and exit gates, you can identify patterns in customer behaviour and predict how much revenue you'll be collecting on any given day. This information can help you optimize your staffing plan to cover peak demand, minimize the risk of theft by collecting cash once hopper levels reach a critical threshold, or ensure there's enough change available to handle large volumes of customers for special events.

2. Enforce when and where you need it most.

License plate recognition technology and feeds from on-site cameras give parking facility managers the data they need to schedule their enforcement activities more effectively. These technologies are invaluable in identifying transactions in violation, such as vehicles overstaying their paid time or parking in restricted areas, and where the vehicles in question congregate, helping you target enforcement where it'll be most effective.

3. Schedule maintenance proactively to minimize downtime.

Like all hardware, repeated use of parking equipment will eventually lead to a physical failure, whether an intercom button seizing or a bill recycler that jams. With the equipment manufacturer's maintenance schedule and data from the parking facility on how many calls are received, bills dispensed, or tickets issued, parking managers can proactively schedule necessary maintenance to reduce the likelihood of equipment downtime and lower maintenance costs.

4. Replenish consumables as needed.

Analyzing patterns in equipment usage and monitoring storage levels in equipment deployed in the field helps you ensure consumables like tickets and receipt paper are always full to avoid the risk of a machine going out of service because it can't issue more tickets.

To get the most out of predictive analysis, it is recommended to use a central management platform, a software system that consolidates and manages data from multiple sources, to help you keep track of all the data flowing in from the sites you manage. This not only enables you to visualize the data in a way that's easier to consume but also lets you combine two or more of the benefits discussed above by making it easier to see, for example, when preventative maintenance can be scheduled to coincide with collections, enforcement, or replenishment activities.

Predictive analysis is increasingly becoming an indispensable tool for parking owners and managers who want to improve their operations.

Reference

Bruce, C. (2022, March 16). 5 ways data and analytics can improve your parking operation - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. Retrieved April 3, 2023, from /news/5-ways-data-and-analytics-can-improve-your-parking-operation?locale=en

Gautam, S. (2021, September 1). Predictive analytics in parking. Get My Parking. Retrieved April 3, 2023, from

For immediate release.

Thursday, June 20, 2024

In partnership with Precise ParkLink, has undergone a parking technology upgrade in time for the Town's highly anticipated summer season. Located in the heart of Ontario's wine country, Niagara-on-the-Lake is a popular attraction for locals and tourists alike. 

In May 2024, the Town began deploying new Pay-by-License-Plate parking meters in the Heritage District along Queen Street, following a gradual upgrade schedule to ensure a smooth transition. The new parking meters offer various payment options, including coin, credit, debit and mobile tap payment, as well as Precise ParkLink's mobile parking platform—�ʲ������徱��™.

Whether it’s via Guest Checkout on , or on the �ʲ������徱��™ mobile app for registered users, the platform allows residents and visitors to easily pay for parking from a mobile device. For visitors who are unfamiliar with �ʲ������徱��™, there is also the option to scan the QR code on the parking meter or nearby signage. Each location is associated with a Zone ID that is to be used when paying for parking via �ʲ������徱��™. 

"I would like to thank the Town Staff for their collaborative efforts in acquiring new parking machines for our Heritage District. These machines are expected to enhance customer service, improve convenience, and elevate the visitor parking experience. I look forward to seeing these machines in use and appreciate Precise ParkLink for their efficient rollout." said CAO of Niagara-on-the-Lake Bruce Zvaniga. 

Committed to ensuring the new system's success, Precise ParkLink will manage the municipality's parking infrastructure, allowing them to meet and exceed their resident- and visitor-focused parking needs. Terry Faye, Account Executive at Precise ParkLink, explains, "Niagara-on-the-Lake is a well-known tourist destination, increasingly during the summer months. We are thrilled to have partnered with the Town to install new user-friendly parking meters to create an easy parking experience and allow the Town to continue managing parking availability and capturing incremental revenue effectively."

Precise ParkLink will continue to support the Town of Niagara-on-the-Lake's parking operations and its residents and visitors during the transition period and beyond.

For more information, contact:

Maria Fiorini

Director, Marketing & Communications

Precise ParkLink

mfiorini@precisebi.com  

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Marah Minor

Communications Coordinator

communications@notl.com