The what’s, why’s and how’s of achieving urban mobility intelligence.

Panel:

7.5 min read

Mobility is the driving force that has made society what it is today—intelligent and connected—outcomes of our ever-changing need for more convenience, more choice and more ease. And the desire to move from point A to point Z with more connectivity, flexibility, and simplicity. So we can live, work and play with nothing in our way.

Together, we can achieve just this. How? Through a collective effort from municipalities, businesses, and people, we can transform the world we know today into something more digitized, adaptable, and connected.

To meet society's growing needs, there has been a shift in how we go about our daily lives. From the devices we use to our everyday interactions and every moment in between, the emergence of urban mobility intelligence is here to stay.

It is essential to know that urban mobility isn't a destination; it's a mindset—one that encourages the interconnectivity of leveraging all assets in a single, cohesive manner.

However, the broad scope and complexity associated with diverse connectivity is the reason why the concept is not easily understood. Naturally, when something is not understood, it cannot be acted on.

That is why Precise ParkLink recently hosted an  highlighting the ins and outs of urban mobility intelligence and the roles required to achieve it. The panel was comprised of industry experts , Sr. Vice President, Digital Buildings, Experiences and Innovation at , , Sr. Vice President of Digital Services at and Adamo Donatucci, Business Development and Strategy Officer at Precise ParkLink.

In case you missed the , we've summarized the key discussion points for you:

The Urgency Behind Becoming Smart: Smart Buildings, Smart Cities, Smart Societies

Urban mobility is a broad concept, one that derives from the onset of smart cities. , Sr. Vice President of Digital Services from Flowbird, describes an intelligent city is utilizing today's "internet of things," connecting everything that happens within that environment. How people and things move within an urban environment is a direct result of the smart city strategy. The concept of urban mobility is trying to make your movement within the city as easy as possible. But that's not all. It also aims to combine three different constraints, including less congestion, less traffic, and everything tied to the environment. Everything that happens within a city constitutes roughly 70% of all pollution. That is why achieving urban mobility intelligence is no longer a desire but a necessity.

The Business Proposition: For You, For Us, For All Of Society

The notion of connecting people has evolved into connecting everything from people to things and everything in between. Various industries now realize the importance of digital transformation. , Sr. Vice President, Digital Buildings, Experiences and Innovation from QuadReal, states that we must start changing how we do business to drive on several different business outcomes. Whether to enhance sustainability, improve productivity, decrease costs, or increase revenues, there are several business drivers directly affected by digital transformation that we can all benefit from. Taking the time to build your digital strategy with key partners and stakeholders will allow you to derive critical objectives you are looking to meet with the help of urban mobility intelligence.

The Technologies It Takes: Becoming Smart, Efficient and Truly Intelligent

Creating seamless experiences starts with touchless technologies. Access control software and hardware that leverage mobile devices span far beyond the traditional monthly pass. Adamo Donatucci, Business Development and Strategy Officer from Precise ParkLink, explains that flexible work schedules have greatly influenced the parking industry because clients want customizable solutions to meet their new business, tenant and customer needs. An example of meeting society's needs from a parking perspective is digital and pay-as-you-go permits that complement diverse work schedules.

Technologies in parking continue to evolve, with last-mile services becoming an increasing demand as parking facilities transform from a place to park your car to a destination that can connect you at all points of your journey-- from the moment you leave your home to when you arrive at your destination.

The First Steps: Revolutionizing, Growing and Achieving Authentic Smart Mobility

To achieve urban mobility intelligence, all municipalities, organizations and people need to come together to drive this change. Although governments play a significant role in achieving this, private and public enterprises must also collaborate to leverage resources and technology that result in digital transformation.

It's important to note, however, that the municipality plays an integral role in whether or not the drive to change is successful and becomes a cultural shift amongst society. Marketing and communications for the utilization of new, technologically advanced, smart-mobility solutions must stem from the municipal level to stimulate rising connectivity throughout a city.

A significant component of maintaining momentum towards achieving and maintaining urban mobility intelligence is partnering with technology companies that develop and support intelligent, open-source software solutions. These technology partners must be willing to integrate with third-party platforms to evolve with needs at the government, private and societal levels.

As countries like Canada are widespread and heavily dispersed, driving remains and will continue to remain the chosen mode of transportation amongst Canadians; resulting in parking being central to the urban livelihood and an integral component to achieving urban mobility intelligence. Deploying automated, smart parking solutions is an easy first step organizations and municipalities can take to connect their visitor experiences from the moment they park to the moment they arrive and everywhere in between.

If you couldn't attend Precise ParkLink’s Urban Mobility Tek Talk, not to fret! Watch the full Tek Talk Hosted by , TV Host, Reporter and Producer, and featuring industry professionals , Sr. Vice President, Digital Buildings, Experiences and Innovation at QuadReal, , Sr. Vice President of Digital Services at Flowbird and Adamo Donatucci, Business Development and Strategy Officer at Precise ParkLink below.

Watch the full Tek Talk below!

About Precise ParkLink

CANADA’S PARKING INDUSTRY LEADER FOR MORE THAN 30 YEARS.

When Precise ParkLink was founded more than 30 years ago, the company was a two-person field operation with a simple aspiration: to make a difference in the world of parking automation.

Since then, Precise ParkLink has grown into a nation-wide managed services and technology firm with more than 700 employees across Canada, a head office in Toronto, and 13 supporting offices across the country.

But what sets us apart from other parking operators isn’t where we are, it’s what we are: a full-service parking solutions provider. One source for all your parking-related needs.

Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. We supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.

Being a vertically integrated company puts us in a unique position. We can provide a level of management and technical integration that is best-in-class. Just ask the hundreds of clients to whom we’ve delivered cost-effective and customer-focused solutions over the years.