Manage with technology. Elevate your experiences.

6.4 min read

There is no doubt that technology plays a pivotal role in the success of the airport industry. As large-scale volumes pass through airports each day, airport authorities are required to stay ahead of the curve with solutions that provide safer, easier and faster experiences— and this includes parking and mobility.

Because of this, it is not uncommon for airports to be equipped with the industry's latest and most remarkable parking technologies that manage and create seamless experiences. For many, an airport parking facility is the first and last touchpoint of their journey, making convenience and safety—at both the consumer and business level—a necessary consideration for airport authorities when investing in new technologies.

If you are a member of an airport parking authority involved in parking management, you have come to the right place. We’re sharing seven key technologies considerations for successful airport parking management strategies. 

1.     Increase business intelligence and parking ease with license plate recognition.

When it comes to parking, your visitors want one thing— ease. And when you invest in license plate recognition (LPR) technology, that is precisely what you get. LPR technology not only fuels frictionless access and control for your visitors but also helps to streamline operations.

On entry, your visitor's license plates are detected, read, and approved for access without them having to lift a finger. On a business level, LPR technology lets you get more out of your parking system as it provides a wealth of data insights that can be used to manage and improve your parking operation.

2.     Manage parking occupancy and navigation with a camera-based parking guidance system.

Camera-based parking guidance systems create a seamless wayfinding loop that reduces congestion, increases efficiency, and enables visitors to find parking easily. Visitors are guided to available parking stalls thanks to LED technology installed directly above the stall that turns red once occupied. This seamless parking solution reduces the amount of time visitors are left searching for parking so that they can get to the gate on time. It can also be used to remind passengers where they parked. 

On a business level, parking guidance systems with camera technology can be used as an outlet to introduce dynamic pricing models based on occupancy data.

3.     Monitor, measure and control parking insights using a business intelligence and revenue management platform.

Ensuring your day-to-day parking operations run smoothly is a top priority. Utilizing a business intelligence software that allows you to manage your parking system in real-time with access to financials will ensure your operation is performing at all times. Most BI platforms come equipped with a custom data processing engine that gives you the power to track detailed information relating to your parking facility, which will, in turn, support and maintain data-driven operations.

4.     Manage employee permits with flexible software.

Recurring revenue is a top priority for any parking management strategy—especially for airports with thousands of employees and frequent flyers. That is why it is vital to offer flexible permit options configured to meet various needs.

Today, there is a wide selection of permit configurations that allow you to pick and choose your ideal combination of rate structures, billing cycles and access rights, all while leveraging your existing parking technology.  

5.     Encourage recurring revenue with a last-mile service platform.

We’ve entered an era where convenience and connectivity fuel our every move—and it is no different for parking. Mobile parking apps have become a vital tool that helps visitors find, reserve, and pay for parking all within one platform. But the possibilities don't stop there.

As mobile parking apps continue to evolve, so will their functionalities. Visitors will soon be able to connect all areas of their journey, from booking flights, registering their vehicle for valet services, reserving a seat at the airport lounge, and every moment in between. 

6.     Make reservations easy with an online sale booking tool.

There is no doubt that the future of digital access is fast, flexible, and frictionless. A dynamic reservation platform offers extreme flexibility for your visitors, giving them a choice in where, when, and how they park with pre-booking options. Offering online sale bookings make reservations and validations that much easier.

Touchless access technologies such as scan-and-go parking and Bluetooth low energy (BLE) access work hand-in-hand to help your airport parking facility withstand current and future needs.

7.     Provide a welcoming environment with accessible payment options.

Accessibility-compliant parking pay stations and payment options such as cashless and scan-to-pay integrations are required to meet government mandates. Investing in pay stations that meet your visitors’ needs is essential to consider when developing an easy-to-use and inclusive parking operation.  

Travelling during uncertain times has created a shift in how we go about our journeys. That is why airports need to rely on technology to pivot operations, starting with parking. Equipping your airport parking operation to meet evolving passenger expectations will ensure both your organization and customers are getting the most out of your parking program today and for decades to come.

References

License plate recognition - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved January 17, 2022, from /ps-license-plate-recognition-parking-technology

Park Assist Parking Guidance System - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved January 17, 2022, from /ps-park-assist-parking-guidance-system

Business intelligence for parking - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved January 17, 2022, from /ps-parking-business-intelligence

Digital parking permits - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved January 17, 2022, from /ps-parking-subscription-management

Parkedin urban mobility - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved January 17, 2022, from /ps-parkedin-urban-mobility

Gated parking systems - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved January 17, 2022, from /ps-skidata-gated-parking-systems