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In an age fueled by convenience, businesses are adopting strategies and solutions that will allow them to stay ahead of the curve to continue to meet evolving needs—and it is no different when it comes to parking.   

Over the years, the parking and mobility industry has made advancements in its management strategies to rely heavily on technology. Why? To accomplish more in less time and more efficiently. Managing parking with technology is a win-win for both businesses and consumers. And this is because we all want the same things— secure, safe, and efficient parking operations. Believe it or not, this can be achieved with only four things. To find out what they are, keep reading.  

1.     Smart hardware and software that automate the parking experience.

Your parking devices need to communicate automatically with one another, have remote monitoring and control capabilities, and can gather data and analytics for business intelligence. Whether a gated or non-gated system, smart and connected devices such as license plate recognition, parking guidance and EV chargers are just some of the many solutions that will drive an automated parking strategy.  

2.     Digital customer service for 24/7 assistance and support. 

Investing in digital customer service will allow you to offer round-the-clock service available from just about anywhere at any time. This will enable you to streamline processes, reduce costs associated with onsite staffing, and have 24/7 contact with your devices and customers. Pairing this solution with a central management platform will allow you to take this solution one step further, with access to data insights that help you manage and control your portfolio.

3.     Self-management tools that fulfill both business and customer needs.

Today’s consumers want to be able to do what they want when they want it—and it is no different when it comes to parking. Offering your customers self-serve options such as a mobile application for payments, reservations, validations and mobile  parking permits has become an increasingly common service  within parking facilities. This, however, benefits not only your customers but your business. Property managers can now view, analyze, and manage their onsite devices and the associated data from behind the scenes.

4.     Creative digital marketing strategies to attract and retain customers.

Implementing digital marketing strategies will help you be where your customers are—online. Tactics associated with search engine optimization (SEO) are the basis of any successful strategy. They will help you develop a solid online presence where customers can easily access information about your parking lot. Pairing this with loyalty programs, digital signage, or display advertising offers an additional revenue stream and generates location awareness.

Technology is here to stay—making it an essential component of any business management strategy. Partner with technology-first companies to help you navigate ongoing advancements, remain ahead of the curve, and think strategically when integrating solutions into your future road maps.   

References

Precise ParkLink | Parking Management Services. (2022, August 11). 5 ways to achieve the number one consumer value in 2022-convenience - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. Retrieved December 5, 2022, from /news/5-ways-to-achieve-the-number-one-consumer-value-in-2022convenience

Precise ParkLink | Parking Management Services. (2022, October 27). In case you missed it: How to stay in control in the ever-changing world of technology - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. Retrieved December 5, 2022, from /news/how-to-stay-in-control-in-the-ever-changing-world-of-technology

Tse, B. (2022, May 10). Rethinking parking management with technology - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. Retrieved December 5, 2022, from /news/rethinking-parking-management-with-technology

Adamo Donatucci

Business Development and Strategy Officer, Precise ParkLink