More choice for customers, more sales potential for you.

3.5 min read

Parking technology has come a long way from only coin and cash acceptance. Now, all it takes is a simple tap from your card or mobile device to pay for parking. Within the last ten years, the parking and mobility industry saw a need for easy and convenient payment methods rise to new heights. It was evident that Canadians were shifting away from cash and towards secure payment methods such as credit cards.

However, advancements didn’t stop there. Debit acceptance became more and more of a demand, offering benefits for both customers and merchants. Not only did it enhance the customer journey, but it increased occupancy levels for organizations. Providing versatile payment methods such as debt is the first step to securing reoccurring revenue. That is why at Precise ParkLink, we pride ourselves on offering debit card integrations for our parking solutions. Here is why you should too.

Increase Sales Potential

When it comes to creating seamless customer journeys, convenience is key. Offering debit as a form of payment allows you to reach customers who may not have access to credit cards, such as young adults, new Canadians and those who prefer to pay by debit. Enhancing your payment options beyond cash and credit card acceptance creates facility reputability with your customers, thus increasing occupancy levels. Identifying and meeting your customer's needs positions your facility ahead of competitors.

Provide Payment Security

When an organization chooses to offer customers a direct payment option, it is common for questions surrounding security to arise. Backed by applicable credit card network security and level-1 Payment Card Industry (PCI) compliance, debit card transactions give customers peace of mind with tap-and-go, chip-and-go and mobile wallet capabilities. Contactless cards use radio-frequency identification (RFID) technology that allows the card to communicate with the card reader when tapped. Certified transactions undergo increased verification steps to ensure safe payment processing.

Offer Seamless Integrations

Back-end processing follows the same procedure as credit card processing when paying with debit, meaning there are no added processing times. Over 200+ of Precise ParkLink clients within multiple sectors accept debit as a form of payment at their parking facilities. Precise ParkLink’s parking technology that currently accepts debit as a form of payment includes Skidata Pay-on-Foot pay stations and exit gates, as well as Cale parking meters.

Nearly 80% of customers prefer to use mobile platforms such as ±Ê²¹°ù°ì±ð»å¾±²Ôâ„¢ to find, pay and save their favourite parking spots. To continue to help organizations like yours meet and exceed today's commute standards, Parkedin now offers debit card acceptance. Customers never have to leave the Parkedin platform when they pay with their debit— all they have to do is enter or scan their information, just as they would if paying by credit card.

At Precise ParkLink, we take pride in offering financial services that are managed with the highest level of PCI compliance, and abide by EMV- certified payment standards.

Are you wondering how you can start offering debit as a secure form of payment at your facility? We can work with you to propose the best solution that meets and exceeds your organizational needs.

Reference

Faraldo, D. (2017, March 20). 3 Benefits Of Accepting Credit And Debit Cards From Your Customers [web log]. .